Shift

Work

Shift

A website and launch animation for a marketplace that pays people again for the work they already do.

Services

Website, motion

Scope

Home, business and individual pages, launch animation

Year

2026

Tools

Figma, After Effects

The brief

Shift pays people a second time for work they already do, by recording it. The site had to explain an unfamiliar idea in seconds, make the offer feel believable rather than too good to be true, and serve two very different visitors, businesses and individuals, from one place.

The idea

Work once, earn twice. Everything on the site points back to that line: the same shift, paid twice.

Key decisions

One homepage, two clear paths

Why

Businesses and individuals ask different first questions.

Effect

Each visitor finds their answer in one click, while the shared homepage keeps it one company.

Show the product working

Why

Getting paid for recording your work sounds too good to be true.

Effect

Real screens, real amounts and real tasks make the offer believable.

One orange for anything that earns

Why

The second payment is why people sign up.

Effect

Orange marks every payment on the page, from the record button to the second payout. The animation does the same in 48 seconds.

One homepage, two clear paths

Why

Businesses and individuals ask different first questions.

Effect

Each visitor finds their answer in one click, while the shared homepage keeps it one company.

Show the product working

Why

Getting paid for recording your work sounds too good to be true.

Effect

Real screens, real amounts and real tasks make the offer believable.

One orange for anything that earns

Why

The second payment is why people sign up.

Effect

Orange marks every payment on the page, from the record button to the second payout. The animation does the same in 48 seconds.

One homepage, two clear paths

Why

Businesses and individuals ask different first questions.

Effect

Each visitor finds their answer in one click, while the shared homepage keeps it one company.

Show the product working

Why

Getting paid for recording your work sounds too good to be true.

Effect

Real screens, real amounts and real tasks make the offer believable.

One orange for anything that earns

Why

The second payment is why people sign up.

Effect

Orange marks every payment on the page, from the record button to the second payout. The animation does the same in 48 seconds.

One homepage, two clear paths

Why

Businesses and individuals ask different first questions.

Effect

Each visitor finds their answer in one click, while the shared homepage keeps it one company.

Show the product working

Why

Getting paid for recording your work sounds too good to be true.

Effect

Real screens, real amounts and real tasks make the offer believable.

One orange for anything that earns

Why

The second payment is why people sign up.

Effect

Orange marks every payment on the page, from the record button to the second payout. The animation does the same in 48 seconds.

One homepage, two clear paths

Why

Businesses and individuals ask different first questions.

Effect

Each visitor finds their answer in one click, while the shared homepage keeps it one company.

Show the product working

Why

Getting paid for recording your work sounds too good to be true.

Effect

Real screens, real amounts and real tasks make the offer believable.

One orange for anything that earns

Why

The second payment is why people sign up.

Effect

Orange marks every payment on the page, from the record button to the second payout. The animation does the same in 48 seconds.

One homepage, two clear paths

Why

Businesses and individuals ask different first questions.

Effect

Each visitor finds their answer in one click, while the shared homepage keeps it one company.

Show the product working

Why

Getting paid for recording your work sounds too good to be true.

Effect

Real screens, real amounts and real tasks make the offer believable.

One orange for anything that earns

Why

The second payment is why people sign up.

Effect

Orange marks every payment on the page, from the record button to the second payout. The animation does the same in 48 seconds.

Motion design

Record a shift as you work, then choose how it pays you again. Written, designed and animated in-house.

0:48

Shift launch animation

The system

Night black and paper white, with one signal orange for anything that earns.

Signal

#FF5A1F

Night

#0A0A0A

Paper

#F5F4F5

Ember

#653A2C

Inter and Geist Mono

Display and interface

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Key decisions

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