Colrosa

Work

Colrosa

A website and two animations for an AI consultancy that helps small UK businesses get their week back.

Services

Website, brand identity, motion

Scope

Full site, identity, two animations

Year

2026

Tools

Figma, Next.js, After Effects

The brief

Colrosa builds systems that take repetitive admin off small teams. The aim was a site that talks about time saved rather than technology, feels as dependable as a good accountant, and shows each system clearly enough that a visitor can picture it in their own business.

The idea

Talk about the time saved. The technology stays in the background, and the site talks about inboxes, quotes and invoices.

Key decisions

A printed look

Why

Glowing AI visuals read as hype, which undercuts a promise of practical help.

Effect

Paper, one black ink and pen-and-ink cities feel steady and trustworthy, like a firm you could phone.

Every system shown step by step

Why

An abstract promise is easy to ignore; a concrete example is hard to forget.

Effect

Real-looking examples show exactly what changes on a Monday morning.

Two short animations for social

Why

Most owners meet Colrosa in a feed, not on the site.

Effect

In under a minute each animation names a familiar job and shows it disappearing.

A printed look

Why

Glowing AI visuals read as hype, which undercuts a promise of practical help.

Effect

Paper, one black ink and pen-and-ink cities feel steady and trustworthy, like a firm you could phone.

Every system shown step by step

Why

An abstract promise is easy to ignore; a concrete example is hard to forget.

Effect

Real-looking examples show exactly what changes on a Monday morning.

Two short animations for social

Why

Most owners meet Colrosa in a feed, not on the site.

Effect

In under a minute each animation names a familiar job and shows it disappearing.

A printed look

Why

Glowing AI visuals read as hype, which undercuts a promise of practical help.

Effect

Paper, one black ink and pen-and-ink cities feel steady and trustworthy, like a firm you could phone.

Every system shown step by step

Why

An abstract promise is easy to ignore; a concrete example is hard to forget.

Effect

Real-looking examples show exactly what changes on a Monday morning.

Two short animations for social

Why

Most owners meet Colrosa in a feed, not on the site.

Effect

In under a minute each animation names a familiar job and shows it disappearing.

A printed look

Why

Glowing AI visuals read as hype, which undercuts a promise of practical help.

Effect

Paper, one black ink and pen-and-ink cities feel steady and trustworthy, like a firm you could phone.

Every system shown step by step

Why

An abstract promise is easy to ignore; a concrete example is hard to forget.

Effect

Real-looking examples show exactly what changes on a Monday morning.

Two short animations for social

Why

Most owners meet Colrosa in a feed, not on the site.

Effect

In under a minute each animation names a familiar job and shows it disappearing.

A printed look

Why

Glowing AI visuals read as hype, which undercuts a promise of practical help.

Effect

Paper, one black ink and pen-and-ink cities feel steady and trustworthy, like a firm you could phone.

Every system shown step by step

Why

An abstract promise is easy to ignore; a concrete example is hard to forget.

Effect

Real-looking examples show exactly what changes on a Monday morning.

Two short animations for social

Why

Most owners meet Colrosa in a feed, not on the site.

Effect

In under a minute each animation names a familiar job and shows it disappearing.

A printed look

Why

Glowing AI visuals read as hype, which undercuts a promise of practical help.

Effect

Paper, one black ink and pen-and-ink cities feel steady and trustworthy, like a firm you could phone.

Every system shown step by step

Why

An abstract promise is easy to ignore; a concrete example is hard to forget.

Effect

Real-looking examples show exactly what changes on a Monday morning.

Two short animations for social

Why

Most owners meet Colrosa in a feed, not on the site.

Effect

In under a minute each animation names a familiar job and shows it disappearing.

Motion design

Two short animations for the site and paid social. Written, designed and animated in-house.

0:26

Colrosa intro animation

0:49

Colrosa growth animation

The system

Paper and one black ink, with the greys between. No accent colour.

Paper

#F3F2ED

Ink

#111111

Secondary

#66645F

Muted

#E8E7E2

Sora and IBM Plex Mono

Display and interface

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