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Quiz Funnel

Quiz Funnel

Quiz Funnel

Quiz Funnel

Quiz Funnel

Quiz Funnel

Quiz Funnel

A two-minute quiz on maxbuilds.app. It builds each visitor a plan, shows the right offer and rewrites its own copy every week.

A two-minute quiz on maxbuilds.app. It builds each visitor a plan, shows the right offer and rewrites its own copy every week.

Services

Software

Scope

Quiz, personalisation, self-testing copy

Year

2026

Tools

Next.js, Vercel, Supabase, Claude API

Project cover

What it does

What it does

What it does

What it does

What it does

Quiz Funnel is a two-minute quiz on maxbuilds.app. It asks what someone wants Claude to do for them, what’s stopping them and how ready they are, then builds a personal plan and shows the offer that fits.

Every Monday it rewrites the weakest steps of its own wording and tests the new versions on a small share of visitors, judged on money kept after refunds. It replaced one sales page that had to speak to everyone.

The brief

The brief

The brief

The brief

The brief

maxbuilds.app sells to people at very different stages, and one sales page can't speak to all of them.

The idea

The idea

The idea

The idea

The idea

Ask first. A short quiz profiles each visitor, then the page they land on is written for them.

How it works

How it works

How it works

How it works

How it works

01

Start the quiz

Visitors arrive from the homepage, a guide, or the Build your plan button in a DM after commenting PLAN.

02

Answer 12 questions

All 12 core questions are asked, with branch questions and one-tap moment screens shown only for certain answers. It takes about two minutes.

03

Build a profile

The answers make one profile per person, sorted into one of 7 private types. The profile also picks their welcome emails on days 0, 1, 3, 5 and 8.

04

Sort by readiness

Visitors are sorted as ready, warm or not now. Ready visitors see the offer first, and the rest see their plan first.

05

Plan and offer

The personal plan points to the offer that fits: the ADHD Blueprint, the Club, Launchpad or Inner Circle.

06

Improve every Monday

It measures money kept after refunds at every step, Claude drafts new wording for the weakest, and an Opus judge blocks anything off-rule. Up to 20% of visitors see a new version, and losers roll back on their own.

Key decisions

Key decisions

Key decisions

Key decisions

Key decisions

01

Questions that branch

Why

The right follow-up question depends on the last answer.

Effect

Twelve core questions, plus branch questions and short one-tap screens that only appear for certain answers.

02

The ending depends on readiness

Why

Someone ready to buy wants the offer, and someone still deciding wants their plan.

Effect

Visitors are sorted as ready, warm or not now, and see the offer or the plan first.

03

Copy that tests itself, safely

Why

The best wording is found by testing, and testing by hand is slow.

Effect

Each piece of copy has several versions, judged on revenue after refunds. New versions are written weekly, get at most 20% of visitors and roll back on their own if they do worse.

01

Questions that branch

Why

The right follow-up question depends on the last answer.

Effect

Twelve core questions, plus branch questions and short one-tap screens that only appear for certain answers.

02

The ending depends on readiness

Why

Someone ready to buy wants the offer, and someone still deciding wants their plan.

Effect

Visitors are sorted as ready, warm or not now, and see the offer or the plan first.

03

Copy that tests itself, safely

Why

The best wording is found by testing, and testing by hand is slow.

Effect

Each piece of copy has several versions, judged on revenue after refunds. New versions are written weekly, get at most 20% of visitors and roll back on their own if they do worse.

01

Questions that branch

Why

The right follow-up question depends on the last answer.

Effect

Twelve core questions, plus branch questions and short one-tap screens that only appear for certain answers.

02

The ending depends on readiness

Why

Someone ready to buy wants the offer, and someone still deciding wants their plan.

Effect

Visitors are sorted as ready, warm or not now, and see the offer or the plan first.

03

Copy that tests itself, safely

Why

The best wording is found by testing, and testing by hand is slow.

Effect

Each piece of copy has several versions, judged on revenue after refunds. New versions are written weekly, get at most 20% of visitors and roll back on their own if they do worse.

01

Questions that branch

Why

The right follow-up question depends on the last answer.

Effect

Twelve core questions, plus branch questions and short one-tap screens that only appear for certain answers.

02

The ending depends on readiness

Why

Someone ready to buy wants the offer, and someone still deciding wants their plan.

Effect

Visitors are sorted as ready, warm or not now, and see the offer or the plan first.

03

Copy that tests itself, safely

Why

The best wording is found by testing, and testing by hand is slow.

Effect

Each piece of copy has several versions, judged on revenue after refunds. New versions are written weekly, get at most 20% of visitors and roll back on their own if they do worse.

01

Questions that branch

Why

The right follow-up question depends on the last answer.

Effect

Twelve core questions, plus branch questions and short one-tap screens that only appear for certain answers.

02

The ending depends on readiness

Why

Someone ready to buy wants the offer, and someone still deciding wants their plan.

Effect

Visitors are sorted as ready, warm or not now, and see the offer or the plan first.

03

Copy that tests itself, safely

Why

The best wording is found by testing, and testing by hand is slow.

Effect

Each piece of copy has several versions, judged on revenue after refunds. New versions are written weekly, get at most 20% of visitors and roll back on their own if they do worse.

01

Questions that branch

Why

The right follow-up question depends on the last answer.

Effect

Twelve core questions, plus branch questions and short one-tap screens that only appear for certain answers.

02

The ending depends on readiness

Why

Someone ready to buy wants the offer, and someone still deciding wants their plan.

Effect

Visitors are sorted as ready, warm or not now, and see the offer or the plan first.

03

Copy that tests itself, safely

Why

The best wording is found by testing, and testing by hand is slow.

Effect

Each piece of copy has several versions, judged on revenue after refunds. New versions are written weekly, get at most 20% of visitors and roll back on their own if they do worse.

Software

Software

Software

Software

Software

Software

The quizThe first screen, with a progress bar and answers to tap. Each question takes one tap on a phone.
A branch questionThis question only appears for some answers. Someone who says they lose interest is asked what usually happens, so their plan can deal with it.
A moment screenA one-tap screen between questions that reflects back what the visitor said. It makes the quiz feel like a conversation.
Building the planWhat a visitor sees while their plan is put together from their answers. It leads straight into the plan page.
The plan pageThe visitor’s personal plan, written for their profile, with their first steps and the offer that fits. Visitors sorted as ready see the offer first.
The quizThe first screen, with a progress bar and answers to tap. Each question takes one tap on a phone.
A branch questionThis question only appears for some answers. Someone who says they lose interest is asked what usually happens, so their plan can deal with it.
A moment screenA one-tap screen between questions that reflects back what the visitor said. It makes the quiz feel like a conversation.
Building the planWhat a visitor sees while their plan is put together from their answers. It leads straight into the plan page.
The plan pageThe visitor’s personal plan, written for their profile, with their first steps and the offer that fits. Visitors sorted as ready see the offer first.
The quizThe first screen, with a progress bar and answers to tap. Each question takes one tap on a phone.
A branch questionThis question only appears for some answers. Someone who says they lose interest is asked what usually happens, so their plan can deal with it.
A moment screenA one-tap screen between questions that reflects back what the visitor said. It makes the quiz feel like a conversation.
Building the planWhat a visitor sees while their plan is put together from their answers. It leads straight into the plan page.
The plan pageThe visitor’s personal plan, written for their profile, with their first steps and the offer that fits. Visitors sorted as ready see the offer first.
The quizThe first screen, with a progress bar and answers to tap. Each question takes one tap on a phone.
A branch questionThis question only appears for some answers. Someone who says they lose interest is asked what usually happens, so their plan can deal with it.
A moment screenA one-tap screen between questions that reflects back what the visitor said. It makes the quiz feel like a conversation.
Building the planWhat a visitor sees while their plan is put together from their answers. It leads straight into the plan page.
The plan pageThe visitor’s personal plan, written for their profile, with their first steps and the offer that fits. Visitors sorted as ready see the offer first.
The quizThe first screen, with a progress bar and answers to tap. Each question takes one tap on a phone.
A branch questionThis question only appears for some answers. Someone who says they lose interest is asked what usually happens, so their plan can deal with it.
A moment screenA one-tap screen between questions that reflects back what the visitor said. It makes the quiz feel like a conversation.
Building the planWhat a visitor sees while their plan is put together from their answers. It leads straight into the plan page.
The plan pageThe visitor’s personal plan, written for their profile, with their first steps and the offer that fits. Visitors sorted as ready see the offer first.
The quizThe first screen, with a progress bar and answers to tap. Each question takes one tap on a phone.
A branch questionThis question only appears for some answers. Someone who says they lose interest is asked what usually happens, so their plan can deal with it.
A moment screenA one-tap screen between questions that reflects back what the visitor said. It makes the quiz feel like a conversation.
Building the planWhat a visitor sees while their plan is put together from their answers. It leads straight into the plan page.
The plan pageThe visitor’s personal plan, written for their profile, with their first steps and the offer that fits. Visitors sorted as ready see the offer first.

In use

In use

In use

In use

In use

In use

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