Quarter

Work

Quarter

A name, brand and launch site for a payments product that gives AI agents a spending limit.

Services

Naming, brand identity, website

Scope

Mark, guidelines, homepage

Year

2026

Tools

Figma

The brief

Quarter gives AI agents a spending limit. It’s a new idea, and no familiar image explains it. The brand needed to make it understandable at a glance, feel friendly rather than restrictive, and carry a name and mark that explain the product on their own.

The idea

A parking meter. You feed it a coin, it gives you a fixed amount of time, and it stops when the money runs out. That is exactly what Quarter does for an agent.

Key decisions

Name and mark from one object

Why

A familiar object does the explaining a diagram can’t.

Effect

People understand the product before they read the headline, and the name, mark and imagery reinforce each other.

Painted Mediterranean scenes

Why

Payments brands tend to feel cold and corporate.

Effect

Warm gouache scenes make spending controls feel friendly rather than restrictive, and give Quarter a look nobody else in fintech has.

Plain words, one worked example

Why

Jargon makes a new idea harder to grasp, not easier.

Effect

The site reads clearly to the developer and to the person approving the budget.

Name and mark from one object

Why

A familiar object does the explaining a diagram can’t.

Effect

People understand the product before they read the headline, and the name, mark and imagery reinforce each other.

Painted Mediterranean scenes

Why

Payments brands tend to feel cold and corporate.

Effect

Warm gouache scenes make spending controls feel friendly rather than restrictive, and give Quarter a look nobody else in fintech has.

Plain words, one worked example

Why

Jargon makes a new idea harder to grasp, not easier.

Effect

The site reads clearly to the developer and to the person approving the budget.

Name and mark from one object

Why

A familiar object does the explaining a diagram can’t.

Effect

People understand the product before they read the headline, and the name, mark and imagery reinforce each other.

Painted Mediterranean scenes

Why

Payments brands tend to feel cold and corporate.

Effect

Warm gouache scenes make spending controls feel friendly rather than restrictive, and give Quarter a look nobody else in fintech has.

Plain words, one worked example

Why

Jargon makes a new idea harder to grasp, not easier.

Effect

The site reads clearly to the developer and to the person approving the budget.

Name and mark from one object

Why

A familiar object does the explaining a diagram can’t.

Effect

People understand the product before they read the headline, and the name, mark and imagery reinforce each other.

Painted Mediterranean scenes

Why

Payments brands tend to feel cold and corporate.

Effect

Warm gouache scenes make spending controls feel friendly rather than restrictive, and give Quarter a look nobody else in fintech has.

Plain words, one worked example

Why

Jargon makes a new idea harder to grasp, not easier.

Effect

The site reads clearly to the developer and to the person approving the budget.

Name and mark from one object

Why

A familiar object does the explaining a diagram can’t.

Effect

People understand the product before they read the headline, and the name, mark and imagery reinforce each other.

Painted Mediterranean scenes

Why

Payments brands tend to feel cold and corporate.

Effect

Warm gouache scenes make spending controls feel friendly rather than restrictive, and give Quarter a look nobody else in fintech has.

Plain words, one worked example

Why

Jargon makes a new idea harder to grasp, not easier.

Effect

The site reads clearly to the developer and to the person approving the budget.

Name and mark from one object

Why

A familiar object does the explaining a diagram can’t.

Effect

People understand the product before they read the headline, and the name, mark and imagery reinforce each other.

Painted Mediterranean scenes

Why

Payments brands tend to feel cold and corporate.

Effect

Warm gouache scenes make spending controls feel friendly rather than restrictive, and give Quarter a look nobody else in fintech has.

Plain words, one worked example

Why

Jargon makes a new idea harder to grasp, not easier.

Effect

The site reads clearly to the developer and to the person approving the budget.

Brand identity

A parking-meter mark, painted scenes in yellow and a 13-page guideline deck.

The system

One token yellow carries the brand; everything else is paper and ink.

Token

#F4C430

Paper

#F4F1EA

Ink

#17140F

Brass

#B8862B

Bricolage Grotesque and Fraunces

Display and interface

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