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Phalanx

Phalanx

Phalanx

Phalanx

Phalanx

Phalanx

Phalanx

A brand and launch site for a supply-chain security product.

A brand and launch site for a supply-chain security product.

Services

Brand identity, website

Scope

Homepage, mark, guidelines

Year

2026

Tools

Figma

Phalanx

The brief

The brief

The brief

The brief

The brief

Phalanx stops compromised software packages before they reach production. Security brands tend to shout, so the aim was the opposite: a brand that feels steady and in control. The site had to make a technical product clear in one scroll and look nothing like the rest of the category.

The idea

The idea

The idea

The idea

The idea

A phalanx is a line of shields that holds together. The product does the same for a codebase, so the brand uses that image of disciplined, collective defence instead of alarm.

Key decisions

Key decisions

Key decisions

Key decisions

Key decisions

01

A light page in a dark category

Why

Almost every security brand uses black, neon and warning red.

Effect

Phalanx looks composed and confident, and is instantly distinguishable from its competitors.

02

Colour only in the imagery

Why

Engineers scan interfaces for warnings, and decorative colour gets in the way.

Effect

The UI stays black, white and grey and easy to scan, while the magenta posters give the brand its energy.

03

Visible construction lines

Why

The audience values precision and things that are built properly.

Effect

The grid on the page shows the care behind the product before a word is read.

01

A light page in a dark category

Why

Almost every security brand uses black, neon and warning red.

Effect

Phalanx looks composed and confident, and is instantly distinguishable from its competitors.

02

Colour only in the imagery

Why

Engineers scan interfaces for warnings, and decorative colour gets in the way.

Effect

The UI stays black, white and grey and easy to scan, while the magenta posters give the brand its energy.

03

Visible construction lines

Why

The audience values precision and things that are built properly.

Effect

The grid on the page shows the care behind the product before a word is read.

01

A light page in a dark category

Why

Almost every security brand uses black, neon and warning red.

Effect

Phalanx looks composed and confident, and is instantly distinguishable from its competitors.

02

Colour only in the imagery

Why

Engineers scan interfaces for warnings, and decorative colour gets in the way.

Effect

The UI stays black, white and grey and easy to scan, while the magenta posters give the brand its energy.

03

Visible construction lines

Why

The audience values precision and things that are built properly.

Effect

The grid on the page shows the care behind the product before a word is read.

01

A light page in a dark category

Why

Almost every security brand uses black, neon and warning red.

Effect

Phalanx looks composed and confident, and is instantly distinguishable from its competitors.

02

Colour only in the imagery

Why

Engineers scan interfaces for warnings, and decorative colour gets in the way.

Effect

The UI stays black, white and grey and easy to scan, while the magenta posters give the brand its energy.

03

Visible construction lines

Why

The audience values precision and things that are built properly.

Effect

The grid on the page shows the care behind the product before a word is read.

01

A light page in a dark category

Why

Almost every security brand uses black, neon and warning red.

Effect

Phalanx looks composed and confident, and is instantly distinguishable from its competitors.

02

Colour only in the imagery

Why

Engineers scan interfaces for warnings, and decorative colour gets in the way.

Effect

The UI stays black, white and grey and easy to scan, while the magenta posters give the brand its energy.

03

Visible construction lines

Why

The audience values precision and things that are built properly.

Effect

The grid on the page shows the care behind the product before a word is read.

01

A light page in a dark category

Why

Almost every security brand uses black, neon and warning red.

Effect

Phalanx looks composed and confident, and is instantly distinguishable from its competitors.

02

Colour only in the imagery

Why

Engineers scan interfaces for warnings, and decorative colour gets in the way.

Effect

The UI stays black, white and grey and easy to scan, while the magenta posters give the brand its energy.

03

Visible construction lines

Why

The audience values precision and things that are built properly.

Effect

The grid on the page shows the care behind the product before a word is read.

Phalanx full page
Phalanx detail
Phalanx detail

Brand identity

Brand identity

Brand identity

Brand identity

Brand identity

Brand identity

A helmet mark, dotted poster illustrations and guidelines for using both.

The system

The system

The system

The system

The system

The system

Black, white and warm grey for the interface. Magenta only in the imagery and status chips.

Magenta

#AF206B

Aubergine

#2A1640

Ground

#F4F3F1

Ink

#141117
Typeface specimen

Newsreader and Inter

Display and interface