Lintel
Lintel
Lintel
Lintel
Lintel
Lintel
A brand identity for an architecture studio in Oslo that builds houses into the land.
A brand identity for an architecture studio in Oslo that builds houses into the land.
Services
Brand identity
Scope
Mark, wordmark, colour, type, imagery
Year
2026
Tools
Figma
The brief
The brief
The brief
The brief
The brief
Lintel designs low concrete houses that sit inside the landscape. The identity needed to feel as considered as the buildings: calm, rooted and unmistakably theirs. It had to work on a site hoarding, a printed book and a phone screen, and leave room for the architecture to lead.
The idea
The idea
The idea
The idea
The idea
Let the buildings be the brand. Every part of the identity comes from the houses themselves: their curves, their materials and the light they sit in.
Key decisions
Key decisions
Key decisions
Key decisions
Key decisions
01
A wall rising into a doorway
Why
A doorway is the moment a building becomes a home, and the curve is the studio’s signature form.
Effect
The mark says what Lintel does without words, and holds up from a site hoarding down to a 20 pixel icon.
02
Colour taken from the sites
Why
Invented brand colours would compete with the photography.
Effect
Cobalt sky, saffron grass and bone concrete make every photograph look on-brand, so the identity grows with each finished house.
03
Quiet type, one expressive line
Why
Architecture clients expect restraint, and loud type would fight the buildings.
Effect
A single italic line per headline adds warmth while the work stays the focus.
01
A wall rising into a doorway
Why
A doorway is the moment a building becomes a home, and the curve is the studio’s signature form.
Effect
The mark says what Lintel does without words, and holds up from a site hoarding down to a 20 pixel icon.
02
Colour taken from the sites
Why
Invented brand colours would compete with the photography.
Effect
Cobalt sky, saffron grass and bone concrete make every photograph look on-brand, so the identity grows with each finished house.
03
Quiet type, one expressive line
Why
Architecture clients expect restraint, and loud type would fight the buildings.
Effect
A single italic line per headline adds warmth while the work stays the focus.
01
A wall rising into a doorway
Why
A doorway is the moment a building becomes a home, and the curve is the studio’s signature form.
Effect
The mark says what Lintel does without words, and holds up from a site hoarding down to a 20 pixel icon.
02
Colour taken from the sites
Why
Invented brand colours would compete with the photography.
Effect
Cobalt sky, saffron grass and bone concrete make every photograph look on-brand, so the identity grows with each finished house.
03
Quiet type, one expressive line
Why
Architecture clients expect restraint, and loud type would fight the buildings.
Effect
A single italic line per headline adds warmth while the work stays the focus.
01
A wall rising into a doorway
Why
A doorway is the moment a building becomes a home, and the curve is the studio’s signature form.
Effect
The mark says what Lintel does without words, and holds up from a site hoarding down to a 20 pixel icon.
02
Colour taken from the sites
Why
Invented brand colours would compete with the photography.
Effect
Cobalt sky, saffron grass and bone concrete make every photograph look on-brand, so the identity grows with each finished house.
03
Quiet type, one expressive line
Why
Architecture clients expect restraint, and loud type would fight the buildings.
Effect
A single italic line per headline adds warmth while the work stays the focus.
01
A wall rising into a doorway
Why
A doorway is the moment a building becomes a home, and the curve is the studio’s signature form.
Effect
The mark says what Lintel does without words, and holds up from a site hoarding down to a 20 pixel icon.
02
Colour taken from the sites
Why
Invented brand colours would compete with the photography.
Effect
Cobalt sky, saffron grass and bone concrete make every photograph look on-brand, so the identity grows with each finished house.
03
Quiet type, one expressive line
Why
Architecture clients expect restraint, and loud type would fight the buildings.
Effect
A single italic line per headline adds warmth while the work stays the focus.
01
A wall rising into a doorway
Why
A doorway is the moment a building becomes a home, and the curve is the studio’s signature form.
Effect
The mark says what Lintel does without words, and holds up from a site hoarding down to a 20 pixel icon.
02
Colour taken from the sites
Why
Invented brand colours would compete with the photography.
Effect
Cobalt sky, saffron grass and bone concrete make every photograph look on-brand, so the identity grows with each finished house.
03
Quiet type, one expressive line
Why
Architecture clients expect restraint, and loud type would fight the buildings.
Effect
A single italic line per headline adds warmth while the work stays the focus.
The identity
The identity
The identity
The identity
The identity
The identity
The mark, wordmark, colour, type and image world, and how they come together on a wall, a book and a site.
The system
The system
The system
The system
The system
The system
Cobalt is the main colour. The others come from the landscape around the houses.
Sky
Bone
Saffron
Indigo
Inter and Newsreader
Display and interface
