Work

  /  

Beacon

Beacon

Beacon

Beacon

Beacon

Beacon

Beacon

A website for an AI product that finds why a system broke and suggests a fix before an engineer is woken.

A website for an AI product that finds why a system broke and suggests a fix before an engineer is woken.

Services

Website

Scope

Homepage, product UI

Year

2026

Tools

Figma

Beacon

The brief

The brief

The brief

The brief

The brief

Beacon watches a company’s production systems and opens a fix when something breaks. Incident tools are usually built around alarm: red alerts, sirens and dashboards full of noise. The site needed to show the product working in one real incident, and make a night-time job feel calm and under control.

The idea

The idea

The idea

The idea

The idea

A signal fire. Beacons were lit from hill to hill to pass a warning through the night. Beacon does the same for a production system: it spots the problem, passes it on and has the answer ready by morning.

Key decisions

Key decisions

Key decisions

Key decisions

Key decisions

01

Calm night scenes

Why

Incident tools tend to use red, flashing and urgent imagery, which adds to the stress of being on call.

Effect

Soft felt hills at night, lit by warm fires, make the product feel like someone keeping watch.

02

One real incident throughout

Why

Claims about faster fixes are easy to make and hard to believe.

Effect

Following a single incident from first alert to the fix going live shows exactly what the product does, minute by minute.

03

Warm fire against a deep night

Why

The story is the moment a problem is spotted and handled in the dark.

Effect

Coral and amber flames against a night sky draw the eye to the product’s key moments, while the light page keeps the interface easy to read.

01

Calm night scenes

Why

Incident tools tend to use red, flashing and urgent imagery, which adds to the stress of being on call.

Effect

Soft felt hills at night, lit by warm fires, make the product feel like someone keeping watch.

02

One real incident throughout

Why

Claims about faster fixes are easy to make and hard to believe.

Effect

Following a single incident from first alert to the fix going live shows exactly what the product does, minute by minute.

03

Warm fire against a deep night

Why

The story is the moment a problem is spotted and handled in the dark.

Effect

Coral and amber flames against a night sky draw the eye to the product’s key moments, while the light page keeps the interface easy to read.

01

Calm night scenes

Why

Incident tools tend to use red, flashing and urgent imagery, which adds to the stress of being on call.

Effect

Soft felt hills at night, lit by warm fires, make the product feel like someone keeping watch.

02

One real incident throughout

Why

Claims about faster fixes are easy to make and hard to believe.

Effect

Following a single incident from first alert to the fix going live shows exactly what the product does, minute by minute.

03

Warm fire against a deep night

Why

The story is the moment a problem is spotted and handled in the dark.

Effect

Coral and amber flames against a night sky draw the eye to the product’s key moments, while the light page keeps the interface easy to read.

01

Calm night scenes

Why

Incident tools tend to use red, flashing and urgent imagery, which adds to the stress of being on call.

Effect

Soft felt hills at night, lit by warm fires, make the product feel like someone keeping watch.

02

One real incident throughout

Why

Claims about faster fixes are easy to make and hard to believe.

Effect

Following a single incident from first alert to the fix going live shows exactly what the product does, minute by minute.

03

Warm fire against a deep night

Why

The story is the moment a problem is spotted and handled in the dark.

Effect

Coral and amber flames against a night sky draw the eye to the product’s key moments, while the light page keeps the interface easy to read.

01

Calm night scenes

Why

Incident tools tend to use red, flashing and urgent imagery, which adds to the stress of being on call.

Effect

Soft felt hills at night, lit by warm fires, make the product feel like someone keeping watch.

02

One real incident throughout

Why

Claims about faster fixes are easy to make and hard to believe.

Effect

Following a single incident from first alert to the fix going live shows exactly what the product does, minute by minute.

03

Warm fire against a deep night

Why

The story is the moment a problem is spotted and handled in the dark.

Effect

Coral and amber flames against a night sky draw the eye to the product’s key moments, while the light page keeps the interface easy to read.

01

Calm night scenes

Why

Incident tools tend to use red, flashing and urgent imagery, which adds to the stress of being on call.

Effect

Soft felt hills at night, lit by warm fires, make the product feel like someone keeping watch.

02

One real incident throughout

Why

Claims about faster fixes are easy to make and hard to believe.

Effect

Following a single incident from first alert to the fix going live shows exactly what the product does, minute by minute.

03

Warm fire against a deep night

Why

The story is the moment a problem is spotted and handled in the dark.

Effect

Coral and amber flames against a night sky draw the eye to the product’s key moments, while the light page keeps the interface easy to read.

Beacon full page
Beacon detail
Beacon detail

The system

The system

The system

The system

The system

The system

All the colour lives in the night scenes. The page stays light paper and ink.

Night

#0B1433

Coral

#F27B6B

Amber

#FFC56B

Paper

#F5F3EE
Typeface specimen

Inter and Instrument Serif

Display and interface