Talaia

Work

Talaia

A brand identity and website for a four-day, invitation-only gathering in six private villas on Ibiza.

Services

Website, brand identity

Scope

Mark, wordmark, guidelines, invitation site

Year

2026

Tools

Figma

The brief

Talaia brings 120 guests to six private villas on the west coast of Ibiza for four days in June. Guests come by invitation, so the brand has to feel private and assured from the first envelope. It had to work on printed invitations, menus and a carved villa entrance, and on a site that sets out the programme and how to attend.

The idea

Borrow the island’s watchtowers. Talaia is the Ibizan name for the stone towers that watch the coast, and every image looks out to sea in the early evening.

Key decisions

A watchtower for a mark

Why

The towers are the island’s oldest landmark and give the name its meaning.

Effect

One slim silhouette with a single arched door is recognisably Ibizan, from a carved entrance to a menu card.

Only golden hour

Why

Midday light made the villas look like a property listing.

Effect

Every image sits in the first hour of evening, with sea mist and long shadows.

Pressed and carved

Why

A flat logo laid on a photograph looks false to guests used to fine stationery.

Effect

The wordmark is pressed into paper and carved into plaster in every application, so the identity feels made by hand.

A watchtower for a mark

Why

The towers are the island’s oldest landmark and give the name its meaning.

Effect

One slim silhouette with a single arched door is recognisably Ibizan, from a carved entrance to a menu card.

Only golden hour

Why

Midday light made the villas look like a property listing.

Effect

Every image sits in the first hour of evening, with sea mist and long shadows.

Pressed and carved

Why

A flat logo laid on a photograph looks false to guests used to fine stationery.

Effect

The wordmark is pressed into paper and carved into plaster in every application, so the identity feels made by hand.

A watchtower for a mark

Why

The towers are the island’s oldest landmark and give the name its meaning.

Effect

One slim silhouette with a single arched door is recognisably Ibizan, from a carved entrance to a menu card.

Only golden hour

Why

Midday light made the villas look like a property listing.

Effect

Every image sits in the first hour of evening, with sea mist and long shadows.

Pressed and carved

Why

A flat logo laid on a photograph looks false to guests used to fine stationery.

Effect

The wordmark is pressed into paper and carved into plaster in every application, so the identity feels made by hand.

A watchtower for a mark

Why

The towers are the island’s oldest landmark and give the name its meaning.

Effect

One slim silhouette with a single arched door is recognisably Ibizan, from a carved entrance to a menu card.

Only golden hour

Why

Midday light made the villas look like a property listing.

Effect

Every image sits in the first hour of evening, with sea mist and long shadows.

Pressed and carved

Why

A flat logo laid on a photograph looks false to guests used to fine stationery.

Effect

The wordmark is pressed into paper and carved into plaster in every application, so the identity feels made by hand.

A watchtower for a mark

Why

The towers are the island’s oldest landmark and give the name its meaning.

Effect

One slim silhouette with a single arched door is recognisably Ibizan, from a carved entrance to a menu card.

Only golden hour

Why

Midday light made the villas look like a property listing.

Effect

Every image sits in the first hour of evening, with sea mist and long shadows.

Pressed and carved

Why

A flat logo laid on a photograph looks false to guests used to fine stationery.

Effect

The wordmark is pressed into paper and carved into plaster in every application, so the identity feels made by hand.

A watchtower for a mark

Why

The towers are the island’s oldest landmark and give the name its meaning.

Effect

One slim silhouette with a single arched door is recognisably Ibizan, from a carved entrance to a menu card.

Only golden hour

Why

Midday light made the villas look like a property listing.

Effect

Every image sits in the first hour of evening, with sea mist and long shadows.

Pressed and carved

Why

A flat logo laid on a photograph looks false to guests used to fine stationery.

Effect

The wordmark is pressed into paper and carved into plaster in every application, so the identity feels made by hand.

Brand identity

The mark, the wordmark, colour, type and imagery, and how they come together on an invitation, a villa entrance and a menu.

02Occlusion

03Concept

04The mark

05The fade

06Collage

07Lockup

08Colour

09Type

10Invitation

11Villa entrance

12Menu card

13Closing

02Occlusion

03Concept

04The mark

05The fade

06Collage

07Lockup

08Colour

09Type

10Invitation

11Villa entrance

12Menu card

13Closing

02Occlusion

03Concept

04The mark

05The fade

06Collage

07Lockup

08Colour

09Type

10Invitation

11Villa entrance

12Menu card

13Closing

02Occlusion

03Concept

04The mark

05The fade

06Collage

07Lockup

08Colour

09Type

10Invitation

11Villa entrance

12Menu card

13Closing

02Occlusion

03Concept

04The mark

05The fade

06Collage

07Lockup

08Colour

09Type

10Invitation

11Villa entrance

12Menu card

13Closing

02Occlusion

03Concept

04The mark

05The fade

06Collage

07Lockup

08Colour

09Type

10Invitation

11Villa entrance

12Menu card

13Closing

The system

Dusk blue is the main colour. Apricot appears once per page, on the horizon.

Limestone

#F1E6D6

Dusk

#2F4873

Ink

#1E1A17

Apricot

#D77F54

Instrument Serif and Inter

Display and text

Next project

Talaia

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The brief

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The brief

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The idea

Key decisions

Key decisions

Key decisions

Key decisions

Key decisions

Brand identity

Brand identity

Brand identity

Brand identity

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Brand identity

The system

The system

The system

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Ends →

Ends →

Ends →

Ends →

Ends →

Ends →