Tramline

Work

Tramline

A visual exploration: a portrait collection and identity built around the people of tennis.

Services

Visual exploration

Scope

Portrait collection, crest, wordmark, presentation board

Year

2026

Tools

Figma

The exercise

A self-initiated exercise. Could a tennis identity feel warm and human by showing the people around the game instead of the players? Tramline is the answer we drew: a portrait collection, a crest and a wordmark, set out as a brand.

The idea

Paint the people behind the game. Nine portraits of match day, each one someone absorbed in a job, all on the same grass green.

Key decisions

A crest from the umpire’s chair

Why

Almost every tennis badge uses a racket or a ball.

Effect

The umpire’s chair breaking out of a square is specific to tennis and still reads at the size of a shirt badge.

People at work

Why

Action shots of players look like every sports brand.

Effect

A stringer, a line-marker and a coach caught mid-task make the brand feel warm and human.

One green, the colour of the court

Why

Nine paintings in nine greens would look like nine different brands.

Effect

Every portrait is corrected to the same grass green, so the collection reads as one set.

A crest from the umpire’s chair

Why

Almost every tennis badge uses a racket or a ball.

Effect

The umpire’s chair breaking out of a square is specific to tennis and still reads at the size of a shirt badge.

People at work

Why

Action shots of players look like every sports brand.

Effect

A stringer, a line-marker and a coach caught mid-task make the brand feel warm and human.

One green, the colour of the court

Why

Nine paintings in nine greens would look like nine different brands.

Effect

Every portrait is corrected to the same grass green, so the collection reads as one set.

A crest from the umpire’s chair

Why

Almost every tennis badge uses a racket or a ball.

Effect

The umpire’s chair breaking out of a square is specific to tennis and still reads at the size of a shirt badge.

People at work

Why

Action shots of players look like every sports brand.

Effect

A stringer, a line-marker and a coach caught mid-task make the brand feel warm and human.

One green, the colour of the court

Why

Nine paintings in nine greens would look like nine different brands.

Effect

Every portrait is corrected to the same grass green, so the collection reads as one set.

A crest from the umpire’s chair

Why

Almost every tennis badge uses a racket or a ball.

Effect

The umpire’s chair breaking out of a square is specific to tennis and still reads at the size of a shirt badge.

People at work

Why

Action shots of players look like every sports brand.

Effect

A stringer, a line-marker and a coach caught mid-task make the brand feel warm and human.

One green, the colour of the court

Why

Nine paintings in nine greens would look like nine different brands.

Effect

Every portrait is corrected to the same grass green, so the collection reads as one set.

A crest from the umpire’s chair

Why

Almost every tennis badge uses a racket or a ball.

Effect

The umpire’s chair breaking out of a square is specific to tennis and still reads at the size of a shirt badge.

People at work

Why

Action shots of players look like every sports brand.

Effect

A stringer, a line-marker and a coach caught mid-task make the brand feel warm and human.

One green, the colour of the court

Why

Nine paintings in nine greens would look like nine different brands.

Effect

Every portrait is corrected to the same grass green, so the collection reads as one set.

A crest from the umpire’s chair

Why

Almost every tennis badge uses a racket or a ball.

Effect

The umpire’s chair breaking out of a square is specific to tennis and still reads at the size of a shirt badge.

People at work

Why

Action shots of players look like every sports brand.

Effect

A stringer, a line-marker and a coach caught mid-task make the brand feel warm and human.

One green, the colour of the court

Why

Nine paintings in nine greens would look like nine different brands.

Effect

Every portrait is corrected to the same grass green, so the collection reads as one set.

The collection: nine portraits of match day, in the order the day runs.

The presentation board: crest, wordmark, colour and portraits on one page.

Brand identity

The crest, the wordmark, colour and the portraits, and how they work on a banner and a hero.

02What Tramline is

03Portraits

04Hero

05Banner

06Colour

02What Tramline is

03Portraits

04Hero

05Banner

06Colour

02What Tramline is

03Portraits

04Hero

05Banner

06Colour

02What Tramline is

03Portraits

04Hero

05Banner

06Colour

02What Tramline is

03Portraits

04Hero

05Banner

06Colour

02What Tramline is

03Portraits

04Hero

05Banner

06Colour

The system

Grass green is the background of every image. Chalk white is for lines and navy for type.

Grass

#4B9A34

Chalk

#E6F2E0

Navy

#14245E

White

#FFFFFF

Inter

Display and text

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