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DM Automation

DM Automation

DM Automation

DM Automation

DM Automation

DM Automation

DM Automation

Our own replacement for ManyChat. Comment a keyword on one of Max's reels and the guide, a voice note and replies arrive in your DMs.

Our own replacement for ManyChat. Comment a keyword on one of Max's reels and the guide, a voice note and replies arrive in your DMs.

Services

Software

Scope

Instagram messaging, automation, AI replies

Year

2026

Tools

Meta Messaging API, Supabase, Claude

Project cover

What it does

What it does

What it does

What it does

What it does

DM Automation answers the comments on Max’s reels. When someone comments the keyword a reel asks for, it replies in public, asks them to follow, checks the follow and sends the guide in their DMs within seconds.

A few minutes later one of Max’s own voice notes arrives, and follow-up questions are answered from replies he approved. Anything about money or client work goes to Max. It replaced ManyChat and answering each comment by hand.

The brief

The brief

The brief

The brief

The brief

Max's reels end with "comment a word and I'll send it to you". Sending each one by hand doesn't keep up, and off-the-shelf tools read like a bot.

The idea

The idea

The idea

The idea

The idea

Build it into our own system and make it sound like Max: the reply, the guide, a voice note he recorded, and answers to what people ask next.

How it works

How it works

How it works

How it works

How it works

01

Set up each reel

Every 5 minutes it looks for new reels, reads the transcript and works out the keyword and what Max promised.

02

Reply to the comment

When someone comments the keyword, a public reply lands in 1 to 5 seconds and a DM greets them by name.

03

Follow, then the guide

The DM asks for a follow and checks it before sending a personal link to the guide. Every guide passes a safety scan before it can be sent.

04

Max’s voice

About 5 minutes later one of Max’s pre-recorded voice notes arrives, chosen by topic. Follow-up questions are answered from about 50 replies he approved.

05

Ask for an email

About 20 hours later the DM asks for an email to join the list. Nobody gets more than 5 DMs from one comment.

06

Hand over what needs Max

Money, client work and anything unclear go to Max’s inbox, with a countdown on Instagram’s 24-hour reply window.

Key decisions

Key decisions

Key decisions

Key decisions

Key decisions

01

Follow first, then the guide

Why

A follower sees the next reel.

Effect

The DM asks for a follow, checks it, then sends the link.

02

Max's voice

Why

People reply to a person.

Effect

One of Max's pre-recorded voice notes arrives a few minutes after the guide, and replies come from about 50 texts he approved.

03

Some messages go to Max

Why

Money, client work and anything unclear needs a person.

Effect

Those messages go to Max, with a countdown showing how long Instagram's 24-hour reply window has left.

01

Follow first, then the guide

Why

A follower sees the next reel.

Effect

The DM asks for a follow, checks it, then sends the link.

02

Max's voice

Why

People reply to a person.

Effect

One of Max's pre-recorded voice notes arrives a few minutes after the guide, and replies come from about 50 texts he approved.

03

Some messages go to Max

Why

Money, client work and anything unclear needs a person.

Effect

Those messages go to Max, with a countdown showing how long Instagram's 24-hour reply window has left.

01

Follow first, then the guide

Why

A follower sees the next reel.

Effect

The DM asks for a follow, checks it, then sends the link.

02

Max's voice

Why

People reply to a person.

Effect

One of Max's pre-recorded voice notes arrives a few minutes after the guide, and replies come from about 50 texts he approved.

03

Some messages go to Max

Why

Money, client work and anything unclear needs a person.

Effect

Those messages go to Max, with a countdown showing how long Instagram's 24-hour reply window has left.

01

Follow first, then the guide

Why

A follower sees the next reel.

Effect

The DM asks for a follow, checks it, then sends the link.

02

Max's voice

Why

People reply to a person.

Effect

One of Max's pre-recorded voice notes arrives a few minutes after the guide, and replies come from about 50 texts he approved.

03

Some messages go to Max

Why

Money, client work and anything unclear needs a person.

Effect

Those messages go to Max, with a countdown showing how long Instagram's 24-hour reply window has left.

01

Follow first, then the guide

Why

A follower sees the next reel.

Effect

The DM asks for a follow, checks it, then sends the link.

02

Max's voice

Why

People reply to a person.

Effect

One of Max's pre-recorded voice notes arrives a few minutes after the guide, and replies come from about 50 texts he approved.

03

Some messages go to Max

Why

Money, client work and anything unclear needs a person.

Effect

Those messages go to Max, with a countdown showing how long Instagram's 24-hour reply window has left.

01

Follow first, then the guide

Why

A follower sees the next reel.

Effect

The DM asks for a follow, checks it, then sends the link.

02

Max's voice

Why

People reply to a person.

Effect

One of Max's pre-recorded voice notes arrives a few minutes after the guide, and replies come from about 50 texts he approved.

03

Some messages go to Max

Why

Money, client work and anything unclear needs a person.

Effect

Those messages go to Max, with a countdown showing how long Instagram's 24-hour reply window has left.

Software

Software

Software

Software

Software

Software

The DM on the phoneWhat someone sees after commenting: the follow request, the guide link and a voice note from Max. It reads like a conversation with him.
A reply waiting for MaxMessages the system shouldn’t answer wait here with the time left in Instagram’s reply window. Max writes his answer and sends it from the same screen.
Voice notesMax records each note once on his phone and tags it by topic. The system sends the right one for each reel’s guide.
Approved textsEvery reply the system may send, grouped by what people say, such as a step that didn’t work. Max edits the wording, and only these texts go out.
Checking a reel’s keywordWhen the system isn’t sure which word a reel asked for, it asks Max. He confirms it or types the keyword, and the DMs start.
The DM on the phoneWhat someone sees after commenting: the follow request, the guide link and a voice note from Max. It reads like a conversation with him.
A reply waiting for MaxMessages the system shouldn’t answer wait here with the time left in Instagram’s reply window. Max writes his answer and sends it from the same screen.
Voice notesMax records each note once on his phone and tags it by topic. The system sends the right one for each reel’s guide.
Approved textsEvery reply the system may send, grouped by what people say, such as a step that didn’t work. Max edits the wording, and only these texts go out.
Checking a reel’s keywordWhen the system isn’t sure which word a reel asked for, it asks Max. He confirms it or types the keyword, and the DMs start.
The DM on the phoneWhat someone sees after commenting: the follow request, the guide link and a voice note from Max. It reads like a conversation with him.
A reply waiting for MaxMessages the system shouldn’t answer wait here with the time left in Instagram’s reply window. Max writes his answer and sends it from the same screen.
Voice notesMax records each note once on his phone and tags it by topic. The system sends the right one for each reel’s guide.
Approved textsEvery reply the system may send, grouped by what people say, such as a step that didn’t work. Max edits the wording, and only these texts go out.
Checking a reel’s keywordWhen the system isn’t sure which word a reel asked for, it asks Max. He confirms it or types the keyword, and the DMs start.
The DM on the phoneWhat someone sees after commenting: the follow request, the guide link and a voice note from Max. It reads like a conversation with him.
A reply waiting for MaxMessages the system shouldn’t answer wait here with the time left in Instagram’s reply window. Max writes his answer and sends it from the same screen.
Voice notesMax records each note once on his phone and tags it by topic. The system sends the right one for each reel’s guide.
Approved textsEvery reply the system may send, grouped by what people say, such as a step that didn’t work. Max edits the wording, and only these texts go out.
Checking a reel’s keywordWhen the system isn’t sure which word a reel asked for, it asks Max. He confirms it or types the keyword, and the DMs start.
The DM on the phoneWhat someone sees after commenting: the follow request, the guide link and a voice note from Max. It reads like a conversation with him.
A reply waiting for MaxMessages the system shouldn’t answer wait here with the time left in Instagram’s reply window. Max writes his answer and sends it from the same screen.
Voice notesMax records each note once on his phone and tags it by topic. The system sends the right one for each reel’s guide.
Approved textsEvery reply the system may send, grouped by what people say, such as a step that didn’t work. Max edits the wording, and only these texts go out.
Checking a reel’s keywordWhen the system isn’t sure which word a reel asked for, it asks Max. He confirms it or types the keyword, and the DMs start.
The DM on the phoneWhat someone sees after commenting: the follow request, the guide link and a voice note from Max. It reads like a conversation with him.
A reply waiting for MaxMessages the system shouldn’t answer wait here with the time left in Instagram’s reply window. Max writes his answer and sends it from the same screen.
Voice notesMax records each note once on his phone and tags it by topic. The system sends the right one for each reel’s guide.
Approved textsEvery reply the system may send, grouped by what people say, such as a step that didn’t work. Max edits the wording, and only these texts go out.
Checking a reel’s keywordWhen the system isn’t sure which word a reel asked for, it asks Max. He confirms it or types the keyword, and the DMs start.

In use

In use

In use

In use

In use

In use

Live on @maxbuilds.ai. Replies arrive in 1 to 5 seconds.

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